Jacques Carelman – “Saroka la géante” (1965)

The drawing of Jacques Carelman truly represents the spirit of APPA: to systematize and bring to light the incessant work done by thousands of people, every day, to maintain Beauty in our country. We are convinced that more and more inhabitants or visitors are interested not only in cultural heritage but also in good practices, in the beautiful work of the actors of the “Active Landscape”: it is an unknown world, full of positive surprises, difficult up to now to uncover.

It was with these intentions that we launched APPA: a program with which we want to illustrate about 10,000 points of interest within the next few years, simultaneously presenting two complementary aspects of the Italian landscape, readable for the first time in their interactions and connected by itineraries:

A. the heritage: the widespread emergencies presented in the contexts of the UNESCO heritage list, MAB and Creative cities, and also the main historical streets (Roman and Francigena). It is a representation of about 5000 points of interest, valuable for inducing a better distribution of tourist flows and a diffusion of the positive effects trying to avoid of the polarization of the visits for specific sites registered in the list.

B. the “active landscape”: suppliers of services for the receptivity, typical productions, initiatives to enhance local identities and services for the quality of life (from sustainable economies to the excellence of hospitality and integration). These subjects, identified by local stakeholders, are involved in the presentation of their initiatives, inserted on AtlasFor to create thematic maps of initiatives and activities, distinguished by different topics:

1. museums, eco-museums and parks with initiatives of territorial importance (about 600 in Italy)
2. places to be promoted for works of contemporary art and architecture (ca. 1200)
3. public or third sector initiatives and practices for the quality of the material and immaterial landscape – eg: selected in the Prizes for the landscape (ca. 600)
4. initiatives to enhance cultural activities and performing arts (ca.600)
5. initiatives related to the Connecting Smart City network – sharing services, knowledge and innovative territorial functions, soft mobility etc. – (ca. 600)
6. production activities and services for green society – selected for example with Symbola or Legambiente (ca. 600)
7. initiatives and services for landscape quality and special receptivity – eg. for bathing, or mountain hiking (ca. 600)
8. production activities and quality rural services, (eg with farmers’ associations, ca.600).

We have built a system of involvement of the operators of the “Active Landscape” in order to encourage a capacity for promotion and autonomous reporting of their own initiatives, but also with the provision of a News window, which automatically promotes the events posted on Facebook by each subject. The icon of their POI shines on the Atlas in the days preceding the event and is published on an Event Calendar.

To carry out the project, the LandscapeFor Association must search some “antennas” on the territory: subjects able to identify and select the operators that, with their presence, can qualify Atlasfor and, at the same time, enjoy a showcase on a site of national level.

We want to reproduce the work done in Turin, where some “antennas” have been identified for each
district and about one hundred subjects of the “active landscape” in the city are involved: in the coming months the antennas will be activated for the involvement in the APPA project. In Piedmont the interested areas are the surroundings of Unesco sites and the historic streets, starting from Langhe Roero and Monferrato, Canavese and Val di Susa.

On the other hand, well-established collaborations with different transversal subjects in the sectors of management of cultural activities, landscape and local development are “systematically” integrated with subjects of specific fields. We are asking them to participate to the reference board for the best strategies for the continuation of the project. In addition to the Mibac and local and regional authorities, a first list (of course to be integrated) of these subjects includes:

• Association of Italian Heritage UNESCO World Heritage
• FICLU (Federation of clubs and centers for UNESCO)
• Italian geographical company
• Legambiente
• Symbola Foundation
• Associazione Mecenate 90
• Federculture
• Fitzcarraldo Foundation
• FIAB (Friends of the Bicycle Federation)
• CAI (Alpine Club)

• Research centers (for Piedmont: Politecnico of Turin, University of Turin, University of Eastern Piedmont)

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